BHF EVENTS IDENTITY
BHF have hundreds of events across the country for every type of person and every type of fitness level, but no consistent idea to unite them. I led on developing a cohesive and emotional proposition – one grounded in audience insight that would resonate with everyone, no matter their age, gender, event or motivation.
CHAMPIONS at a glance
CHAMPIONS TOOLKIT
People take on BHF Events for a variety of reasons. The London to Brighton Bike Ride is key date in the cycling calendar, trekking to Machu-Picchu is a once in a lifetime opportunity, whereas the Hadrian’s Wall Hike might just be the perfect way to remember your dad.
The Champions Toolkit allows BHF teams to talk to different audiences in the right way, with guidance on motivations, tone of voice and creative executions.
